An Open Startup (OS) - WupsE Product
Concept
last-smile-delivery: A 21st century way of value creation for The Netherlands
Caesar de Keijzer
August 2022
1 A Short Why 2
1.1 What is WupsE? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1.2 What is wrong with a traditional startup for WupsE? . . . . . . . . . . . . . . . . . . . . . . . 3
1.3 Who will be the parties involved in WupsE? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2 WupsE details 5
2.1 Product motivation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.2 Product description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.3 Product specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2.4 Product justification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2.5 Initial design sketches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
1
In Devel opment Caesar de Keijzer
Intro
The emergence of the internet has given way to allowed for the production of open-source software and
hardware to proliferate. A distributed community gathers around a piece of code and continuously modifies,
distributes, and improves upon it. The advantage of this allows for diverse knowledge sharing, adaptability,
and enhanced security.
1
People are free to share their ideas and contributions on the project and expand
upon the work done by the people before them.
Only very recently a new technology also appeared on the block. Building, and being build, on open-source
software, DAO’s have made their entrance.
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DAO’s are shorthand for Decentralized Autonomous Organiza-
tion’s and similar to open-source software, are also community led. The rules of the organization are spelled
out in so called smart contracts which autonomously execute the decisions that the community agrees upon.
The code/rules of these smart contracts as well as voting mechanisms and member proposals are publicly
visible on the blockchain. There is no central governance, just a network of stakeholders working together
determined by set of encoded rules.
Decentralized development has been shown to be successful for reliable and safe software practices and un-
derstandable adoption. While DAO’s have a far less proven track record, the various emergent projects show
what it could be, and the vigorous work done on them defines the potential path forward.
That is why this author proposes the idea of an Open Startup, a: DAO run, open-source hardware startup
experiment organized around WhupsE, a last mile delivery robot running on bicycle lanes in the Netherlands.
Naturally, this leaves the reader with many questions. The following sections will hopefully clear away
those clouds and outline why this experiment in organizational structure and product development is worth
pursuing, at least here in the Netherlands. A short rundown on why this type of startup would be preferred
above a traditional startup structure is also provided.
In Development By: Caesar
That is why this author proposes the idea of an Open Startup, a: DAO run, open-source
hardware startup experiment organized around WhupsE, a last mile delivery robot running
on bicycle lanes in the Netherlands.
Naturally, this leaves the reader with many questions. The following sections will hopefully
clear away those clouds and outline why this experiment in organizational structure and
product development is worth pursuing, at least here in the Netherlands. A short rundown
on why this type of startup would be preferred above a traditional startup structure is also
provided.
A short why:
Startups come in various forms and sizes but are almost always about an idea or goal that a
founder would like to see changed and implemented in the world, ranging from the novel to
niche. With the often-associated goal to grow quickly and bring their innovative product to
market. This nearly always involves the experimental question: 
this question gets answered, the better for all parties
involved as well as the wider society. No major costs are incurred with quick failure, while
rapid success (see product/idea adoption) is generally a positive outcome and a
confirmation of the necessity of the product.
By creating a (tech)startup that is open for to the public domain, all essential stakeholders
can congregate quicker and easier around the product. Open-source development led the
way in this. People like to flock around interesting and engaging projects. Claiming a little
share in a successful product brings you kudos and accolades from your friends. Here is also
Formally creating a decentralized organization allows for the
quantification of the goals of the project, as well as managing the incentives for0 all the